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OnlineSports BettingIndustry

PointsBet Canada eyes Alberta for potential “high-impact investment”

PointsBet Canada has set its sights on Alberta as a possible centre for online gaming innovation.

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The Canadian arm of Australia’s PointsBet has said it recognises Alberta’s Calgary-Edmonton Corridor — a highly urbanised, 400 km-long area — as a “possible expansion point for its digital sports betting operations.”

Citing the Canadian province’s “avid spots fanbase and business-friendly environment,” as well as its competitive tax rates and diverse workforce, PointsBet Canada is currently considering operations in Alberta.

The company said its “hands-on, in-house approach” creates opportunity, allowing for operations, investment and jobs to either remain or open in the province.

“Our mission since the very beginning has been to build a Canadian sportsbook, with Canadian employees, for the Canadian market,” remarked Scott Vanderwel, PointsBet Canada CEO.

“We believe that Alberta has the talent and highly-skilled workforce that can help us be at the forefront of iGaming in Canada.

“In addition to the economic growth created by an iGaming workforce, Alberta has an even greater economic opportunity should it choose to pursue a regulated and competitive iGaming market in the province.”

Meanwhile, Invest Alberta CEO Rick Christiaanse was similarly optimistic about Alberta’s future, not just as an iGaming destination, but as an international technology hub.

He commented: “Alberta’s competitive business environment, talent pipeline and unique infrastructure continue to elevate the province as a growing global tech hub.

“Our recent memorandum of understanding (MOU) with PointsBet Canada will support the company on its investment journey as PointsBet looks to Alberta as a potential destination for high-impact investment.”

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