Norwich City, currently in 18th place in the Premier League, will place DraftKings’ branding around Carrow Road, the club’s home stadium, as well as on its social media channels and website.
Sam Jeffery, Commercial Director at Norwich City, commented: “We’re excited to add DraftKings to our fantastic roster of partners this season. DraftKings is a huge brand in the States and we’re delighted the business has selected Norwich City to help support its growth in the UK.
“As a club that concentrates on innovating the fan experience, we’ll be working very closely with DraftKings to learn from its successes and look forward to the content we’ll be collaborating on to enhance the fans’ viewing enjoyment.”
Fantasy sports is a popular format where sports fans compete against each other based on performances of their own personalised selection of players.
DraftKings features 15 sports categories, including the Premier League, Champions League, NBA and NFL, all with cash prizes for customers whose selections perform best.
Jeffrey Haas, SVP of International Strategy, DraftKings, said: “We are excited to work with the entire Norwich City team to bring our industry-leading daily fantasy sports experience to its supporters.
“Through our platform, sports fans can not only draft lineups for the remainder of the season; but can also participate in daily contests, giving them more ways to show their pride and support for Norwich City and its players.”
Last week, DraftKings signed a similar agreement with West Bromwich Albion, a football club currently playing in the Championship. That deal also sees DraftKings become the official sports fantasy partner of the club until the end of the current season.
