Following a bid process, Sportradar will serve as the league’s official sports data partner, as well as its integrity partner, when it launches in April.
Under the terms of their agreement, Sportradar will develop new delivery and data collection systems for the league and its related businesses, including media and gaming, and will supply data to betting operators advertising during USFL telecasts.
Sportradar will also conduct bet monitoring and reporting using its Universal Fraud Detection System (UFDS).
“The fast, accurate and reliable data that Sportradar provides to the marketplace will be crucial to the USFL engaging its audience as the league establishes itself on the American sports landscape,” said Ed Blonk, Sportradar’s Chief Commercial Officer (CCO).
“And, with the backing of Sportradar’s industry-leading integrity services, the USFL is taking a proactive step to protect its brand and safeguard the league from match-fixing and betting-related corruption.”
The USFL is a new, independent football league controlled by Fox Sports that shares no legal affiliation with the USFL of the 1980s. When it launches on 16 April, the USFL will have eight teams split into two divisions.
The Birmingham Stallions, Houston Gamblers, New Orleans Breakers and Tampa Bay Bandits will compete in the South Division, while the Michigan Panthers, Pittsburgh Maulers, New Jersey Generals and Philadelphia Stars will compete in the North Division.
Edward Hartman, the USFL’s Executive VP of Business Operations, said: “The USFL is thrilled to have forged its first data and integrity partnership with Sportradar.
“With more than 60% of American adults living in states where sports wagering is now legal, it was critical to the new USFL that we partner with the market leader in integrity solutions, and Sportradar is the gold standard to which all sports information businesses are measured.”
