As part of the company’s ongoing US expansion efforts, the sports betting and online casino brand will bring its offering to residents of the Hawkeye and Hoosier States.
These two jurisdictions will follow up MaximBet’s debut last year when it launched in Colorado.
A joint venture between men’s lifestyle brand Maxim and Carousel Group, MaximBet represents an attempt to capitalise on the United States’ rapidly growing sports wagering market.
The brand’s events arm, MaximBet Live, will soon announce plans for “kickoff parties” to celebrate its arrival in Iowa and Indiana, following on from a similar event in Colorado.
“Indiana and Iowa represent a prime opportunity for MaximBet to bring its world-class sportsbook and unparalleled real-life experiences to two of the most passionate sports markets in the country,” said Daniel Graetzer, MaximBet CEO.
“Sports betting has been a boon for both states since 2019, but sports fans have never experienced anything like the MaximBet Live parties, athlete and celebrity meet-and-greets, and in-person entertainment that MaximBet will bring to these two passionate sports states.
“We can’t wait to show our new users in Indiana and Iowa what we have in store.”
Last month, MaximBet announced a multi-year partnership with Kambi, and more recently, hosted an event in LA during the Super Bowl weekend, featuring artists like The Chainsmokers, Lil Baby and Gunna.
MaximBet also launched its first free-to-play platform in December, MaximBet Play, developed in partnership with Splash Tech.
