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Genius Sports signs tracking data and broadcast partnership with Benfica

Genius Sports has signed the first tracking data and broadcast augmentation partnership in Portuguese football with Primeira Liga club S.L. Benfica.

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Through its Second Spectrum division, Genius Sports will provide the club with its advanced tracking technology, applying machine learning and AI capabilities to capture statistical insight.

Fans, coaches, players and partners of the Portuguese club will have access to new data points, such as expected goals, pressing metrics, and player and shot speeds. 

As noted by Genius Sports, Benfica coaches will have access to new team and player metrics, and unique tactical videos that will help strengthen player and team performance levels through AI-driven analytics capabilities.

“It is with great pleasure that we can now rely on the data and reports provided by Genius Sports,” said Benfica Head of Performance Analysis Nuno Maricio.

“The excellent quality of the system and data obtained, as well as the way in which all inputs are provided to Performance Analysts, Sport Data Scientists and the Coaching Staff, is perfectly aligned with the analysis model and holistic intervention of Sport Lisboa e Benfica, allowing us to further develop and enhance our individual and team performance.”

Genius Sports has been an official data partner to the Primeira Liga since 2017, as part of a multi-league partnership with the European Leagues.

“As one of the most prestigious and innovative clubs in European soccer, Benfica has established an incredible reputation for going above and beyond for its fans,” said Second Spectrum Executive Director Paul Hunt.

“Our agreement will give Benfica the opportunity to continue to enhance and innovate the live fan experience, bringing its passionate supporters closer to the action with interactive and data-driven broadcasts.”

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