Published
OnlineLand-Based

Genius Sports signs tracking data and broadcast partnership with Benfica

Genius Sports has signed the first tracking data and broadcast augmentation partnership in Portuguese football with Primeira Liga club S.L. Benfica.

benfica genius
Listen To Article

Through its Second Spectrum division, Genius Sports will provide the club with its advanced tracking technology, applying machine learning and AI capabilities to capture statistical insight.

Fans, coaches, players and partners of the Portuguese club will have access to new data points, such as expected goals, pressing metrics, and player and shot speeds. 

As noted by Genius Sports, Benfica coaches will have access to new team and player metrics, and unique tactical videos that will help strengthen player and team performance levels through AI-driven analytics capabilities.

“It is with great pleasure that we can now rely on the data and reports provided by Genius Sports,” said Benfica Head of Performance Analysis Nuno Maricio.

“The excellent quality of the system and data obtained, as well as the way in which all inputs are provided to Performance Analysts, Sport Data Scientists and the Coaching Staff, is perfectly aligned with the analysis model and holistic intervention of Sport Lisboa e Benfica, allowing us to further develop and enhance our individual and team performance.”

Genius Sports has been an official data partner to the Primeira Liga since 2017, as part of a multi-league partnership with the European Leagues.

“As one of the most prestigious and innovative clubs in European soccer, Benfica has established an incredible reputation for going above and beyond for its fans,” said Second Spectrum Executive Director Paul Hunt.

“Our agreement will give Benfica the opportunity to continue to enhance and innovate the live fan experience, bringing its passionate supporters closer to the action with interactive and data-driven broadcasts.”

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Aristocrat Gaming
Resorts World Las Vegas
Star Sports Group
Hard Rock Hotel & Casino Tejon
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...

The best of Malta at the Global Gaming Awards

Powered by Gambling Insider, the Global Gaming Awards are th...

Preview: SiGMA Malta 2024

A place in the winter sun: SiGMA returns to the home of iGa...

Company profile: Soft2Bet

Bill 55: Advantages and challenges for Maltese operators in...

Company profile: DS Virtual Gaming

DS Virtual Gaming is a leader in the gaming industry, utilis...