HeadsUp Entertainment partners with MetaVerse Vision Group

By Peter Lynch

HeadsUp Entertainment has closed a major partnership with MetaVerse Vision Group FZE LLC, UAE, whereby a new subsidiary under the HeadsUp Entertainment public company has been created.

HeadsUp owns 49% of the shares of the new entity - named HeadsUp Ventures FZ UAE - which is positioned to “monetise numerous opportunities and contracts under the strategic alignment of industry leaders,” a statement from the company read.

HeadsUp Entertainment noted that Ola Lind, Metaverse Visions' main principal, has been a key member of the global lottery and gaming business, and has been a 15-year associate of HeadsUp's Chief Business Development Officer Mark Hutchinson. 

The management team now aims to “immediately monetise the new frontier of the emerging digital landscape in the region and beyond.”

HeadsUp Ventures has opened new offices in Abu Dhabi, with the management team now in place. The group has announced its participation in the release of the first product to the marketplace; an NFT drop with platform partner Tokonomika and its Beat My Team Euro NFTational Tournament, the first in a planned series of sports team based NFT launches.

Moreover, the HeadsUp Ventures’ management team has entered into an engagement agreement to launch and operate a major lottery operation in Africa.

The group noted: “The anticipated revenues from this and other operations under the HeadsUp Ventures business portfolio are substantial and look to be a major contributor to the top and bottom line financial results for the company.

“This global expansion positions HeadsUp to accelerate its plan to substantially increase shareholder value while targeting the newest opportunities unfolding in this digital sector.”


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