Betano signs shirt sponsorship deal with FC Porto
Betano, a sports betting and online gaming brand of Kaizen Gaming, has entered into a four-year agreement with Futebol Clube de Porto (FC Porto).
The Betano logo will feature on the front of FC Porto’s blue and white football jerseys.
This is FC Porto’s third such partnership in 40 years, something Betano feels represents a “clear statement on the importance of this strategic partnership.”
George Daskalakis, CEO of Kaizen Gaming, said: “Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming.
“What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football.”
FC Porto President Jorge Nuno Pinto da Costa added: “Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention; it is a great collaboration of a leading club and a reference brand.
“Our demands are maximum on and off the field, so we always want to work with the best.”
Betano’s association with FC Porto started during the 2021/22 season, when it was the club’s official betting sponsor. The operator has similar sponsorships with other Portuguese football clubs, including Sporting CP and SL Benfica.
Betano’s parent Kaizen Gaming has a broader portfolio of football sponsorships across Europe and Latin America, both through Betano and its Greek-based online sportsbook Stoiximan.
Partner clubs of Kaizen Gaming include Fluminense & Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile, FCSB and Universitatea in Craiova in Romania and Olympiacos and PAOK FC in Greece.
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