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Land-BasedLotteryIndustry

Australians now able to enter worldwide lotteries

Australian players are now able to enter lotteries from around the world, which they can access from over 1,400 newsagents nationwide.  

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This is now possible because of a new partnership between Australian-owned The Lottery Office and payment platform blueshyft. 

Players will now be able to deposit at selected agencies, which can be used to enter to enter lottery draws around the globe.

Per the deal, newsagents will receive commission for deposits placed and accounts created through blueshyft’s platform. 

Lotteries included in this partnership deal are Italian Super Jackpot, European Millions and USA Mega Lotto. 

Jaclyn Wood, The Lottery Office CEO feels its deal with blueshyft will boost confidence in lottery players looking to participate in major jackpots worldwide. 

She said: “This will give The Lottery Office’s existing customers additional flexibility to make payments, but also open up a new channel for us to engage with new players. 

“For any deposit made in-store, the newsagent will receive a percentage or dollar amount, whichever is greater. 

“For every qualified new customer that comes to us via the news agency, the newsagent receives an attractive referral payment.” 

Since 2015, blueshyft has partnered with over 20 international companies including Ladbrokes, FedEx and NewsCorp to offer payments via IOS terminals in newsagents. 

The provider has now cultivated a national network of over 1,500 Australian retail locations, which it will surely look to expand now its platform supports lottery purchases at newsagents.

The platform also supports a range of payment options including both fiat and crypto solutions.  

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