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Spotlight Sports Group signs football content partnership with Sky Bet

Spotlight Sports Group (SSG) will build, host and manage a start-of-season microsite for Sky Bet.

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Delivered via SSG’s in-house technology, the site is integrated into Sky Bet’s desktop site and native app, and will contain editorial content and data visualisation from Sky Bet’s annual Fan Hope Survey with YouGov. Along with the main survey, fans can also have their say on the new season via an embedded mini-survey.

“This site really demonstrates our industry-leading tech, our array of proprietary data and content creation capabilities,” said SSG Head of UK and Ireland Sales Daniel Smith.

“We’re delighted to be working alongside one of the leading operators in the UK ahead of the new football season. Building and managing the microsite means we take the stress from their product teams.

“It’s a huge year of sport including the World Cup in November and our aim is to support our customers with tech and content while they can be creative with their marketing campaigns without jeopardising product roadmaps.”

Designed to engage customers ahead of the new league kicking off in August, the microsite will showcase results from each team in the Premier League and the Championship. SSG’s team of football experts will aim to enhance the user experience through in-depth team analysis, as well as the best bets for the upcoming season.

Sky Bet Head of Marketing Strategy and Planning Andrew Mook commented: “We’re excited to be working with Spotlight Sports Group, the work they produced for the Cheltenham microsite proved to grow engagement and gave users an excellent customer experience. The Fan Hope Survey is unique and really resonates with fans at the start of the season. 

“Having a bespoke microsite really gives our content a place to live and breathe, engaging customers at a vital period as we build momentum towards a winter World Cup.”

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