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OnlineSports BettingIndustry

Flutter: Over 840,000 bets placed on Women’s Euros final

When the Lionesses brought home a victory on Sunday, England’s bettors were behind them, according to data from Flutter Entertainment.

flutter entertainment womens euros finals gambling insider web image

Across the group’s three main brands, over 840,000 bets were placed on Sunday’s final, with Sky Betting & Gaming reporting a 76% preference for the home side.

Of these bets, Sky saw 78,000 placed during the game. Meanwhile, total stakes for the final amounted to over £4.7m ($5.7m), with Sky Bet’s in-play stakes coming to £1.1m.

What’s more, 142 customers who placed an in-play wager got lucky, betting on Chloe Kelly to score in extra time. However, more than 10,000 punters were less lucky, placing their hopes on a penalty shootout.

Meanwhile, England’s Alessia Russo was the highest backed player to score in-play, both in normal and extra time, across Sky, Paddy Power and Betfair – likely leaving many bettors disappointed.

Combined, Flutter’s three main brands saw 30,000 bets placed on England to lift the trophy, resulting in a £580,000 payout on the win market alone.

Paddy Power and Betfair also paid out £25,000 on Beth Mead being top goal scorer, and over £12,000 on the “England/Mead Winner/Top Goalscorer” double.

Furthermore, on Paddy Power, the second most popular “Bet Builder” option won at 22/1. This was backed more than 2,000 times by customers, resulting in an over £185,000 payout.

These statistics align with a larger trend. Ahead of Sunday’s final, Flutter published data on betting activity across the tournament, which it said was “set to see the most bets ever placed on a female sporting event.”

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