Lake brings to the role over 25 years of experience in senior marketing management positions with established hotel and casino properties around the world.
This includes eight years with Sands China, most recently as Senior Vice President of Loyalty Marketing & Strategic Analysis. Lake led five properties in Macao - The Venetian Macao, The Londoner Macao, The Parisian Macao, The Plaza and Four Seasons Hotel Macao, and Sands Macao - and was responsible for executing the casino marketing calendar and events.
Lake also spent 13 years at Caesars Entertainment, where he served in different positions, including Director for VIP Marketing and Director for National Casino Marketing.
“Scott has the leadership experience, innovative thinking, and analytical skills we need to continue building momentum in our region,” said Jamul Casino President and General Manager Mary Cheeks.
“I'm excited to see what ideas Scott has to amp up our marketing efforts.”
Lake earned an MBA and BS in Hotel Administration from the University of Nevada, and is a Certified Digital Marketing Professional and a Professional Certified Marketer in Digital Marketing from the Digital Marketing Institute and the American Marketing Association respectively.
Lake commented: “I was drawn to Jamul Casino because of the outstanding leadership of both the Jamul Indian Village Tribe and the casino management.
“I’m impressed with the way this team has been able to build this property and its brand from the ground up to become a regional leader in less than six years. I hope to help the next six years be just as extraordinary.”
