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Seattle Sounders and Puyallup Tribe of Indians sign naming rights deal

Seattle Sounders FC has entered into a multi-year pitch naming rights partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC).

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The Major League Soccer (MLS) club will officially unveil the Emerald Queen Casino Pitch at Lumen Field on Saturday in the league match against Austin FC.

Hundreds of members of the Puyallup Tribe will attend the game to kick off the partnership, with Puyallup Tribe Cultural Director Connie McCloud performing a pitch blessing as part of the match’s opening ceremonies.

“Sounders FC is honoured to introduce the Emerald Queen Casino Pitch at Lumen Field to our fans and the greater community,” said Seattle Sounders FC President of Business Operations Peter Tomozawa. “We’ve enjoyed working alongside the Puyallup Tribe and EQC in an official capacity as our jersey sleeve patch and official replay sponsor since last year, and we couldn’t be more thrilled to grow that relationship even deeper as we move forward together in this new, expanded affiliation. 

“As an organisation, Sounders FC holds our home turf in high regard, with our 133-47-44 home record as a special point of distinction. Today’s naming rights agreement brings in a partner that complements the pride and success that we want those attending matches at Lumen Field to feel, and we’re happy to continue working with the Puyallup Tribe and EQC as they support soccer in our region.”

Through the deal, EQC and Puyallup Tribe branding will be on display throughout Lumen Field at Sounders FC matches, including the centre circle, player tunnel, and upper-level seating.

The Puyallup Tribal Council commented: “We are proud of this partnership with Sounders FC and honoured to see our name and our salmon on the pitch at Lumen Field.

“Our impact in this region is positive and wide, from jobs to entertainment, and we want to ensure we team up with other community leaders that are also generous and welcoming to all people. The Sounders have been a joy to partner with and are committed to learning about and honouring our deep history and culture here as Puyallup people. We congratulate them for all their achievements.”


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