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Sports BettingIndustry

1/st Content partners with NCMS to distribute horseracing content in North America

Provider 1/st Content has signed a deal with NYRA Content Management Solutions (NCMS). 

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A subsidiary of the New York Racing Association, NCMS’ partnership with 1/st Content will span 10 years, increasing North American horseracing content across international markets.  

Per the deal, NCMS will acquire a significant equity position in TSG Global Wagering Solutions, which is the subsidiary of 1/st Content responsible for delivering horseracing content to global markets.  

Furthermore, the agreement is designed to extend the cooperation between 1/st Content and the NCMS on content rights, data, odds and signals for horseracing venues. 

1/st Content plans to deliver 3,000 days of racing each year from North American markets by leveraging its international distribution rights in the UK, Ireland, Europe, Australia, New Zealand and Africa. 

Racetracks from which 1/st Content will distribute content include: Gulfstream Park, Santa Anita Park, Golden Gate Fields, The Maryland Jockey Club at Laurel Park and Pimlico Race Course, NYRA’s Belmont Park, Aqueduct Racetrack and Saratoga Race Course along with Del Mar, Keeneland, Tampa Bay Downs and Woodbine. 

1/st Content CEO Gregg Colvin said: “By joining 1/st Content and NCMS, two of the powerhouses in North American horseracing content, we are reinforcing to international operators that the continued investment and support for North American racing is the smart bet. 

“This agreement ensures that North American horseracing stakeholders are the primary beneficiaries of revenues generated through international wagering, further strengthening the domestic industry for the next generation of fan and bettor.” 

NCMS Chief Revenue Officer Tony Allevato added: “NCMS is pleased to expand on our strategic partnership with 1/st Content to further broaden the international reach of North American thoroughbred racing. Sports fans and bettors around the world can look forward to more coverage of top-quality racing than ever before.” 

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