With the Marker Trax integration, the resort enters the credit offering market for the first time.
This market has long supported the expansion and viability of the gaming industry, including the Las Vegas Strip.
The resort's player loyalty programme will be updated with the support of the cashless credit technology from Marker Trax, further strengthening and expanding its client base.
Graton is also redesigning its player loyalty programme, Graton Rewards.
The creation of a digital wallet platform, with Marker Trax technology playing a crucial part, is a significant component of the project. This platform will enable the resort to initially offer gaming credit.
Charlie Skinner, Marker Trax President, said: “At every property where Marker Trax is integrated, operators are seeing tremendous gains in their slot metrics and in the efficient operation of credit management.
“We’re particularly excited about this partnership with Graton, because not only do we have the opportunity to help bring another operator into the cashless credit realm, but we’re also in the position of helping them introduce credit at their resort for the very first time.”
Lana Rivera, Graton Resort & Casino President and General Manager, said: “With our new Resort Wallet and integrated Fast Funds powered by Marker Trax, our guests are able to quickly access credit/cash while enjoying what they love to do - gamble.”
Meanwhile, Marker Trax appointed Melissa Lambson as its Chief Credit Officer in March.
She has worked in the banking sector for more than 30 years, holding both managerial and financial positions in Las Vegas.
