Marker Trax brings cashless credit to Graton Resort in Northern California

Casino credit will be introduced to the Graton Casino & Resort in Rohnert Park, California, thanks to the technology from Las Vegas-based Marker Trax. 

cashless credit
Listen To Article

With the Marker Trax integration, the resort enters the credit offering market for the first time.

This market has long supported the expansion and viability of the gaming industry, including the Las Vegas Strip.

The resort's player loyalty programme will be updated with the support of the cashless credit technology from Marker Trax, further strengthening and expanding its client base.

Graton is also redesigning its player loyalty programme, Graton Rewards.

The creation of a digital wallet platform, with Marker Trax technology playing a crucial part, is a significant component of the project. This platform will enable the resort to initially offer gaming credit.

Charlie Skinner, Marker Trax President, said: “At every property where Marker Trax is integrated, operators are seeing tremendous gains in their slot metrics and in the efficient operation of credit management.

“We’re particularly excited about this partnership with Graton, because not only do we have the opportunity to help bring another operator into the cashless credit realm, but we’re also in the position of helping them introduce credit at their resort for the very first time.”

Lana Rivera, Graton Resort & Casino President and General Manager, said: “With our new Resort Wallet and integrated Fast Funds powered by Marker Trax, our guests are able to quickly access credit/cash while enjoying what they love to do - gamble.”

Meanwhile, Marker Trax appointed Melissa Lambson as its Chief Credit Officer in March.

She has worked in the banking sector for more than 30 years, holding both managerial and financial positions in Las Vegas.


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Crown Melbourne
Global Gaming Women
Svenska Spel
MGM Resorts International
Sportsbet
Follow Us

Facing facts: Nevada vs Macau

How is the Nevada gaming market faring against Macau? Gambli...

Taking stock: Kicking off 2025

Gambling Insider tracks online casino operator and supplier...

Responsible gambling: Who is morally, practically and legally responsible?

Within the ethical complexities of gambling, how much onus f...

Account limits: Legality and fairness in the UK

Paul Sculpher, Director of GRS Recruitment and regular Gambl...

Analysing sports betting data from the Australian Open

Sports betting supplier Betby provides Gambling Insider with...

Company profile: Digitain

Discover Digitain: BUILT TO LEAD iGaming Solutions....

Company profile: DS Virtual Gaming

For two decades, DS Virtual Gaming has been at the forefront...

Exploring X Games' move to sports betting

Gambling Insider’s Megan Elswyth speaks to X Games CEO Jer...