Enteractive has partnered with Spinwise, a multi-brand operator serving global markets, to offer reactivation services aimed at re-engaging players who have become inactive on their accounts.
Peter Kovisars, CEO at Spinwise.com, said: “At Spinwise, we take fun seriously, so Enteractive is the perfect partner for reaching players who need a more personalised approach to renew their entertainment with our brands.
“To maximise potential LPV across all our player segments, Enteractive will target those audience segments which we’ve seen will respond better to more direct and personal engagement.”
Andrew Foster, Chief Business Officer at Enteractive, said: “We’re excited to be working with Spinwise. They see the untapped potential of the lapsed player accounts and Enteractive has the right mix of technology and reactivation agents to make a considerable difference in active player revenues.”
In 2022, Spinwise initiated marketing campaigns in collaboration with Enteractive, commencing with the Winnerz brand.
Spinwise expanded its partnership with Enteractive to include reactivation services for their latest brands, Wisho and Trickz.
This strategic move was made to keep more players interested in using Enteractive's (Re)Activation Cloud technology platform.
The platform facilitates the integration of specific player databases, enabling native-speaking sales agents to establish one-on-one connections with players in various markets through personalised phone outreach.
In June, Coolbet and Enteractive joined forces in a partnership to run player activation campaigns in various Latin American markets.
As part of this collaboration, Enteractive will conduct activation efforts for Coolbet, with a focus on registered but non-funded player accounts and reducing registration turnover.
