Genius Sports has launched BetVision, an immersive sports wagering experience with real-time augmentations.
Players will be able to access integrated betting slips and statistical insights through a live video player from sportsbook apps.
Mark Locke, Genius Sports CEO, said: “BetVision is leading a new era of immersive sports experiences.
“The launch brings together our capabilities across data tracking, video streaming, live data and sports wagering to create a game-changing product for sportsbooks.
“Sports fans and bettors alike increasingly demand personalised interaction, greater customisation and deeper insights combined with an ability to strike a bet seamlessly.”
In regards to the US launch of the product, Caesars Sportsbook and Fanatics Sportsbook will be the first two operators to go live with the product.
Kenneth Fuchs, Caesars Digital COO and Head of Sports, said: “We love delivering an immersive and fun real-time betting experience for our customers with play-by-play markets, lightning-fast scoreboards, in-game video highlights and key moment betting notifications.
“We’re excited to partner with Genius Sports and the NFL to bring live streaming of games to our app again this season, and BetVision will be an innovation that delivers a cutting-edge watch and bet product.”
BetVision will also launch with NFL games at both Caesars and Fanatics, with additional features being added further into the 2023 NFL season.
Brent Lawton, NFL VP of Business Development & Strategic Investments, said: “We’re very pleased to be Genius’ first BetVision content partner as they continue to be on the cutting edge of sports betting experiences.
“BetVision allows us to create a differentiated way for fans to engage with NFL content.”
Genius Sports expects that the BetVision product will launch on BetRivers Sportsbook later on in the year.
Locke continues: “BetVision alone offers precisely that, while giving sports betting operators a new way to drive engagement and accelerate the growth of in-game betting.”
The Fanatics Betting and Gaming brand only launched in the US 1 September, following the PointsBet aqcuisition.
