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SharpLink Gaming signs deal with SB22

The solution developed between the two companies will be specifically built for a US audience.

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SharpLink Gaming, a sports betting and iGaming solutions provider, has collaborated with SB22 to create a solution purpose-built for US operators.

The agreement will see operators integrate SharpLink’s AI-powered audience acquisition technology, C4 BetSense, alongside SB22’s GLI-33 Certified Fi22 sports betting platform.

Rob Phythian, SharpLink CEO, stated, "Billions of dollars in recurring revenue is being generated in the US sports betting market annually using outdated and repurposed betting platforms originally designed for the European sports betting market years ago.

"Building and launching a sportsbook takes tremendous time and money, but that is only part of the battle.

“You then have to get people to download and use the app to place their bets in a highly competitive market."

By designing a solution specifically for the US market, SharpLink Gaming hopes to make a product more localised to the customers.

Phythian continued: “By teaming with other industry pioneers that are investing in this high-growth market, SharpLink is confident that the financial impact we can deliver for forward-thinking sportsbook and casino operators could potentially be profound, unleashing entirely new levels of revenue generation and profitability as the emerging US sports betting market continues to scale and flourish."

SharpLink Gaming and SB22 anticipate that the solution will be ready to test partway through the 2023/24 season.

Vik Shretha, SB22's COO, said: "The team at SharpLink has a long history of being industry modernisers and are known experts in data-driven fan engagement, retention and conversion.

“As SB22 works towards enriching and enhancing the capabilities of our platform, it is through teaming with companies like SharpLink that will enable us to leapfrog the prevailing conventions of legacy sports betting technologies and create and deliver vibrant solutions that actually move the needle in a big way for operators in the US."

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