Oddschecker Global Media (OGM) has unveiled its new initiative, the Confido Network, aimed at improving sports-affiliate partnerships within the iGaming industry.
OGM is a technology company known for its odds comparison site and betting platform.
The Confido Network is a collaborative effort led by a team of digital marketing professionals with experience in SEO, backlink management and affiliate marketing within the iGaming sector.
The network wants to improve backlink strategies and deliver more effective sub-affiliate links.
Upon its launch, the Confido Network aims to offer 1,000 deals from over 200 brands, including BetMGM, Unibet and bet365, through over 70 affiliate programs.
The goal is for partners to benefit from a single account manager overseeing their deals, access to unified statistics and a monthly payment system.
Richard Gale, Chief Revenue Officer of Oddschecker Global Media, said: “The Confido Network vision is clear: to be the largest, most reputable and most trusted network in the iGaming industry.
"With a mantra of exceptional customer service as standard and commitment to technology solutions that will streamline the partnership experience for partners, Confido Network will unite the best sports and casino publishers and advertisers with our extensive industry contacts, elevating the earning potential of both operators and affiliates.”
Oddschecker's commitment to the sports betting industry was previously demonstrated through its support of a sports betting hub launched by Playmaker's Yardbarker Media in 2022, aimed at offering sports fans and bettors information on betting markets.
