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IMG releases Digital Trends Report for 2024

IMG has launched its Digital Trends Report 2024. Compiled by IMG's global team of digital experts, the sixth edition of this annual report anticipates several key developments for the next 12 months.

Digital Trends Report
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The report touches on many different subjects, with some of the key topics including the development of smart stadiums, the growing adoption of AI and the monetisation of women’s sports. Below is a more in-depth look at some of the key predictions:

A need for personalisation: With traditional media outlets now having to compete with the tailored newsfeeds of platforms like TikTok and Instagram, personalised customer experiences are set to become the new normal. 

Taking the “social” out of social media: Major platforms no longer exist to simply connect customers with family and friends (that function is now reserved for private messaging and group chats). In light of this, sports organisations need to reassess how they release content and reconsider their relationship with these large digital platforms. 

Digital monetisation of women’s sports: Women’s sports have very engaged and tech-savvy audiences and there is evidence to indicate that these audiences are 30% more likely to engage with branded content. This therefore represents a large opportunity for investments and partnerships going forward. 

AI revolution: With AI becoming ever more prominent, sports organisations are set to harness AI to improve work efficiency, develop new content, and identify opportunities through large-scale data analysis. 

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