The ongoing collaboration has already brought forth a number of innovations aimed at engaging fans with elite women's tennis, including deeper live data, AI-enriched insights and live streaming experiences.
Alex Rice, Chief Commercial Officer at Stats Perform, remarked on the achievements of both organizations: “We’re honoured and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organisation.
"We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content – even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”
Marina Storti, CEO of WTA Ventures, shared similar sentiments: “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences.
"The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”
Stats Perform's exclusive betting and media rights portfolio now includes WTA tennis alongside content from other major global leagues and competitions, such as football, basketball, cricket, rugby, ice hockey and badminton.
This update comes after Stats Perform extended its partnership with both Football DataCo and bet365 earlier in the year.
