White Hat Studios has launched Win Spins with BetMGM.
This promotional tool will be exclusive to the operator and will work alongside the current free spin features.
The Win Spins feature will allow players to continue playing until they have achieved a set number of winning spins as part of the offer.
As soon as the feature is triggered, it will allocate a set number of winning spins to the player and guarantee this number up front.
White Hat Studios developed this tool in response to standard industry free spins offers, which many players found could be disappointing or fruitless.
By guaranteeing that players will win some amount of spins, both White Hat Studios and BetMGM anticipate that this will improve player acquisition and retention rates.
Armen Tatarevic, White Hat Studios VP Gaming, said: “While the US online sportsbook sector is driven by innovations and fierce bonusing competition, the digital casino market is trailing behind its ‘older brother’.
“By introducing Win Spins, we are modernising the way in which players receive promotional rewards and making them far more enjoyable.
“We’re excited to have launched Win Spins initially with BetMGM and we have seen fantastic player engagement from the initial campaigns.”
The Win Spins promotional tool will be a timed exclusive to BetMGM as it rolls out across the first states included in the offer.
After this exclusivity expires, the tool will be made available to any further operators.
Of course, just before the New Year, White Hat Studios celebrated its 40th operator deployment in the US.
The slots provider is live in Michigan, Pennsylvania, West Virginia, Connecticut and New Jersey.
