Bethard has announced a collaboration with Enteractive. The partnership aims to add to Bethard's existing internal CRM services with Enteractive’s conversion and reactivation services, to win back active players from lapsed accounts across their .se and .com brands.
Under this collaboration the Swedish operator, regulated by the Swedish Gambling Authority (SGA), will initiate campaigns with Enteractive focused on both the conversion of registered non-funded segments and the reactivation of lapsed player accounts.
Enteractive's personalised approach to player outreach is being considered essential in optimising revenue generation from these inactive segments of Bethard's player base.
Enteractive proprietary (Re)Activation Cloud technology platform aims to enable integration of selected player databases, allowing native-speaking sales agents to engage with players in each market through real-human one-to-one outreach by phone.
This personalised CRM approach has proven effective in re-engaging players from churned segments, with responsible gambling practices integrated as a standard feature.
Frank Heinanen, Bethard MD, stated: “To maximise revenue, Bethard has partnered with Enteractive to re-engage audience segments which we’ve found respond better to the more personal approach offered by a two-way phone conversation. To optimise the Lifetime Player Value (LPV) for every segment of our player base, Enteractive will concentrate on those particular audience groups we've identified as being more receptive to such direct and one-on-one interaction.”
John Foster, Enteractive Head of B2B Sales, added: “We're thrilled to collaborate with Bethard, whose sports betting and iGaming brands are well-established across their markets. Bethard recognises the overlooked possibilities within inactive player accounts and Enteractive possesses the perfect combination of technology and reactivation specialists to substantially boost active player revenues.”
Enteractive's collaboration with Bethard follows a partnership announcement with Stake.com aimed at reactivating dormant player accounts. The company's commitment to real one-to-one conversations with players has garnered success, with over 8.1 million player interactions in the past year, generating revenue for global operators including BVGroup.
