ne operators PlanetWin365 have agreed a sponsorship deal with MotoGP team LCR Honda.
The partnership will see the PlanetWin365 logo appear on the bodywork of LCR Honda’s motorcycles in an attempt to strengthen the gaming site’s brand awareness among consumers.
PlanetWin365, who are owned by Austrian group SKS365, say the LCR Honda campaign will focus on the shared talents used in both the gaming business and motorcycling, namely “the ability to always play and lead in a responsible manner while avoiding excesses and unnecessary risks”.
PlanetWin365 affiliates manager Lia Coccorullo said: “This is an important agreement that will allow PlanetWin365 to enhance its reputation in international markets.
“Through this agreement, we will also launch major promotions which will enable our customers to enter the world of MotoGP as players."