Published

Playtech introduce special bonus types

Prov

Playtech
iders Playtech have launched game-specific and free spin bonuses for all of their games.

Game-specific bonuses let operators grant players bonuses relating to a particular game, category of games or platform, an innovation designed to offer increased flexibility for operators.

The free spins bonus feature, which provides operators with an alternative promotional tool for slots players, could be used as an acquisition marketing tool by introducing new customers to a game without any significant outlay for the player in question.

Playtech VP operations Shimon Akad said: “These industry-leading features provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue.

“We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees.”
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