MGM Resorts and MLB Players agree multi-year marketing partnership

MGM Resorts International has secured branding and marketing rights for Major League Baseball (MLB) players. In a new, multi-year deal, the company has been named an “Official Partner” of MLB Players Inc, giving MGM Resorts the right to use athletes’ branding as well as group marketing privileges. MLB Players Inc is the for-profit corporate subsidiary of the MLB Players Association (MLBPA), which holds the exclusive right to u...