Colossus Bets, home of the £10,000,000 Colossus, has announced a distribution deal with sportsbook platform provider ONEworks.
The arrangement will see ONEworks integrate Colossus Bets pools into its platform and make those pools available to ONEworks licensees.
Colossus Bets founder and CEO Bernard Marantelli said: "This deal will significantly increase access and liquidity to our lottery-sized sports-betting jackpots with our patented Fractional Cash-In feature, and takes us a step nearer to our goal of providing the first global £100,000,000 sports pool.”
ONEworks commented: “Football betting, in which Colossus Bets specialises, continues to be a sports-betting juggernaut and we see great potential in making Colossus Bets pools available to our B2B clients and in turn their retail customers.”
Colossus Bets' B2C offering was launched in August 2013 and since then the firm has signed 16 B2B agreements for the distribution of its pools to the end players of its operator partners, who include Betfair, Betdaq and BoyleSports.