Ladbrokes unveils new casino app

Ladbrokes Casino has launched a new mobile casino application for iOS.

Updated on 13 March 2015

Journalist

The new app, which has already been downloaded by over 30,000 customers, boasts improved graphics, faster loading times, easier navigation and smoother gameplay.

The new app provides push notifications and promotions that are segmented according to a customer’s gaming preferences and behaviour.

Ladbrokes digital COO Pablo Grunbaum said the casino “wants to give players the individual attention they deserve, rather than overwhelming them with irrelevant offers. Personalisation is the future of online gaming and Ladbrokes is leading the way.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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