Betradar agrees Microgame deal

ts and betting related data supplier Betradar has launched its Live Channel Online product with Italian gaming service provider Microgame.

Betradar's live streaming solution for online and mobile sportsbooks enables bookmakers to include live moving pictures in their betting offering, with 24/7 coverage.

The service, which is combined with live data and live odds, was launched in August 2014 and currently provides over 5,000 live events per year.

Microgame head of sports betting Samuele Feci said: "With the new Microgame Live Channel Online, we are now providing one of the first online channels in Italy that is entirely dedicated to live betting and strengthening our market position significantly.”