Fantasy Springs to launch social gaming offering

The tribal casino will launch a branded Play4FunNetwork social gaming experience, utilising Scientific’s white-label social casino platform.

The Fantasy Springs Play4FunNetwork, which features casino content from the Bally, Barcrest, Shuffle Master and Williams game development studios wrapped in social casino features, is expected to launch online and on mobile devices during the first half of 2015.

Fantasy Springs Resort Casino general manager Paul Ryan said: “A social casino platform on web and mobile devices customised for our brand is an easy way to deepen our relationships with current players, while providing a differentiated offering targeting new additions to our loyalty database.”

Bob Hays, Scientific Games vice president of commercial, interactive, added: “We’re confident Fantasy Springs’ players will enjoy the slots and table games content in our white-label social casino platform just as they do across the casino gaming floor.”

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Gareth Bracken

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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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