Scientific Games unveils FireKeepers Play4Fun Network

ider Scientific Games has launched its Play4Fun Network social gaming platform with FireKeepers Casino Hotel in Michigan.

The platform is anchored by casino content from the Williams game development studio wrapped in social casino features, with casino games from Bally and Shuffle Master expected to launch this summer for players on the FireKeepers Play4Fun Network.

The launch of the platform combines with the previously launched SG Universe Mobile Concierge.

Scientific Games vice president commercial, interactive, Bob Hays said: "Play4Fun Network gives both current and future players in the FireKeepers database the opportunity to enjoy compelling casino games online and through their personal mobile devices, all under the casino’s brand, while giving the marketing team at FireKeepers cutting edge mobile marketing capabilities with which to engage their online player community.”