NYX signs Scientific Games deals

NYX Gaming Group has extended its poker distribution agreement with Scientific Games while agreeing a new casino deal with its fellow provider.

Updated on 1 June 2015
Gareth Bracken
Journalist

The poker deal will enable Scientific to distribute the networked NYX Poker offering in free-to-play mode to its land-based customers across the United States.

The casino agreement will see NY X distribute content from the Bally, Shuffle Master, Barcrest and Williams game studios in online wagering formats to its regulated NYX OGS partners worldwide.

David Flynn, EVP business development for NYX Gaming Group said: “Our free-to-play poker model positions our company for changes in regulation.

“Our partnership with SG Interactive has already delivered several new land-based casino clients in the United States, which we can further leverage as the market develops.”

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Gareth Bracken
Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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