BetInvest strikes a deal with Goodwin.am

According to the agreement, BetInvest will provide Goodwin a fully customised online white-label with sports betting, virtual sports and lotteries with casino, live dealer and binary options to follow later (due to the local regulations specifics). All services will be available on seamless-wallet Omni-channel basis (with web and mobile versions plus android and iOS applications and BetInvest terminal solution) at domains goodwin.am and goodwinbet.com.. Website will be available on 3 languages (English, Armenian and Russian), with multi-currency functionality that allows each customer to have a number of different wallets in different currencies and different payment methods on the same account. Specially for Armenian customers needs, BetInvest will add multiple local leagues and tournaments to its live and pre-match product and will develop a range of locally-oriented promotions to make sure that the brand of Goodwin is presented the best way and to allow company beat the competition with the quality of product.

Additionally to white-label solution, BetInvest will provide to 170+ betting shops of Goodwin a full retail software solution: cashier, betslip info and in-play display software, virtual sports and additional products, that will help to boost revenues of an operator.

“We are excited with opportunities that this co-operation opens to us”, -Chief Executive Officer Of Goodwin.am, Edgar Makaryan said.”Based on strong reputation and reliability of brand that we`ve developed through the years and the edge that the products of Bet Invest gives us, we set high KPIs and targets for a whole business and aim to become number one sportsbook and casino operator in Armenia with possible expansion to Georgia. The local specifics of Armenian market is an absolute domination of In-Play sports betting product, so the quality of BetInvest InPlay trading, where they offer more betting options per event, than any other company in the world, and the high number of their unique live events, that are not available at any other bookmaker, is a strong advantage over competitors – and with professional marketing team we will do our best to monetize it”.

Sergei Efimenko, Chief Operating Officer of Betinvest added: “We are proud to have such reliable and ambitious partner and expect a successful long-time co-operation. Goodwin managed to get a team of professionals on key positions – one of the best in Eastern Europe – and I strongly believe, that with such teams this company has a good future, they are motivated professionals who make these businesses big”.

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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