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SG Gaming completes ground breaking rollout to Mecca Bingo

Friday 14th August 2015
THIS IS A PRESS RELEASE AND/OR ADVERTORIAL
(UK) London – 14 August 2015 – Scientific Games (“Scientific Games” or the “Company”) announced today that SG Gaming, a Company division, has successfully completed its landmark rollout of its server based gaming solution to the Mecca Bingo Ltd estate.

The rollout was part of a ground breaking agreement reached in November 2014 for SG Gaming to become the main supplier of terminals to Mecca Bingo venues. The agreement called for SG Gaming to provide Mecca Bingo clubs with its leading server-based gaming solution, powered by Videobet, SG Gaming’s platform partner.

Deployment and installation was completed seamlessly across all venues in only 10 weeks, with as many as 20 terminals installed and fully networked in a day in some venues.

The rollout was carried out using SG Gaming’s sophisticated system that allows for flexible delivery and installation dates. With significant ongoing investment into cutting-edge operational systems and technology, SG Gaming continues to deliver efficiency and quality in all installations and across all customers.

With the rollout now complete, Mecca clubs are benefitting from full access to SG Gaming’s industry-leading content library, featuring Category B3, Category C and community games across the Clarity, T8 and Triple 7 terminals. With in-house content developed from Barcrest, WMS and Bally, Mecca customers will have access to a stream of leading content titles.

The fully networked terminal base provided by SG Gaming also means Mecca will benefit from operational efficiencies through ticket-in, ticket-out (TITO) functionality and ticket redemption stations.

The server-based gaming platform allows SG Gaming to use its sophisticated data analytical tools to provide Mecca Bingo with key insights into performance, even down to a terminal level.

This gives the Mecca team valuable data from which to draw conclusions and develop plans in a number of areas; including efficiencies in day-to-day operation as well as promotional plans with detail down to club level to suit individual venues.

SG Gaming, alongside Mecca, is also providing training programmes to ensure all Mecca club employees are able to take full advantage of the product’s capabilities. SG Gaming will continue to support Mecca through ongoing training, dedicated account management and support, and embedding the new content and terminals.

Phil Horne, Group Managing Director of SG Gaming UK, said, “This is a truly groundbreaking deal for SG Gaming and Mecca Bingo. It’s the first time our server-based gaming solution has been rolled out on this scale in the bingo sector and we are delighted that it has been fully completed on schedule.

“We are thrilled that this rollout has been successful for both Mecca and SG Gaming. We are now continuing to demonstrate the strength of our partnership with the results showing through in cash box performance.

“From SG Gaming’s field-based engineers who worked to successfully get all terminals installed and fully functioning on the same day, to the Mecca club staff and machines teams who ensured that the clubs were fully prepared for the installation, this rollout was successful thanks to the close collaboration of the SG Gaming and Mecca teams involved in the project.”

Mohammed Zabed, Head of Slots at Mecca, said, “Our ongoing partnership with SG Gaming, which is founded on their ability to provide the latest in digital server-based gaming solutions, is vital to our gaming strategy.

“Our customers have already started to see the benefit of the new HD Clarity and T8 terminals and the new content being made available from the SG Gaming content library. With more choices than ever before, the depth of content available to Mecca customers is already proving popular with players.

“The yield analytics and enhanced platform tools and functionality are invaluable to us, and we look forward to the improvements in cash box revenue that we believe these will all bring.

“This was a historic rollout for Mecca and affirms our ongoing commitment to providing the best terminal and content offering to players.”