London: August 18th 2015 â€“ GBG has signed a deal with Playtech, the worldâ€™s leading Omni-Channel gaming and financial trading software, services and content supplier, to offer a number of its licensees instant, global ID verification through its cutting-edge IMS platform.
The deal will ensure that a number of Playtechâ€™s customers are offered instant access to the worldâ€™s leading identity intelligence solutions without the need for further integration or technical infrastructure.
Playtech has more than 120 global licensees, including some of the worldâ€™s biggest gaming and betting brands, all of which have access to its advanced platforms, software, industry-leading content and technology.
The addition of GBGâ€™s ID verification tools to Playtechâ€™s core IMS player management platform means that certain operators can now also perform instant identity verification across more than 4.3 billion global individuals, supporting future growth and ensuring responsible gaming at all levels â€“ and for all jurisdictions.
Peter Murray, head of gaming at GBG, said: â€śIn the gaming sector, operators are keen to build an environment of trust that protects both player and business. That starts with the collection and verification of the personal data that gets shared across a playerâ€™s lifecycle.
â€śIn the sector, we have seen the uplift in player acceptance rates to be as much as 23% when instant, robust ID verification is embedded into the onboarding process. And when you factor in all the complexity of trying to match foreign language and address formats, only GBG can really offer a truly global solution.
â€śWe are delighted that Playtech have chosen us to be their strategic partner in this area; together we aim to bring a unique sense of trust and intelligence to player management,â€ť Murray added.
Shimon Akad, COO, Playtech, said: â€śIt is our goal to support our operators with true end-to-end, Omni-Channel solutions, offering a seamless player experience across all channels and devices. We partner with the very best in our industry to ensure our licensees can immediately and securely integrate with the most robust and innovative tools available.
â€śThat service begins with player onboarding but also includes campaign management, fraud and risk management and transaction monitoring. Working with GBG, we are able to offer the best identity intelligence solutions on the market,â€ť Akad added.