Genesis Gaming announces new Vegas line for video slots optimized for social casinos

Mobile users represent the largest growth segment in Social Casino gaming. Optimized for play on tablets and phones, and with games designed for optimal mobile game play, the Vegas Line slots are mobile ready.

“Mobile players respond best to games with great usability and compelling experience,” said Geoffrey Hansen, Managing Director of Genesis. “We refined our user interface and paired that with proven game features. Our customers need games that players will get into quickly and provide an experience that will keep them coming back.”

Genesis Gaming previously provided white label slot content for top tier social casinos, deploying over 60 games in under a three year period.

Initially launching with ten games in 2015, the catalog will grow by ten games per quarter through 2016, providing the continuous renewal of titles needed to support the ongoing marketing and promotional needs of social casinos. The Vegas Line is designed to provide our customers with a growing portfolio featuring a diverse range of game play, themes and art styles.

Both online, app-based social casinos and social casinos developed by land-based casinos require constant catalog growth to acquire and maintain players, evidenced by many social casinos that add new titles every two weeks. The depth of the Vegas Line catalog allows for each social casino to choose the games that are the best fit for their players, whether that is games inspired by land-based casino hits or those built on successful European game play.

“We choose game themes based on the most popular themes in social casinos,” said Scott Sims, Head of Global Design at Genesis Gaming. “Then we combined that with our first-hand knowledge of what works in social gaming and our years designing games for the European market. And of course, with our ongoing work in land-based gaming.”

The Vegas Line series of games is being announced at the Gaming Now conference, taking place September 2-3 in Las Vegas. Genesis Gaming plans to announce further details on this new product line at the Global Gaming Expo, September 29-October 1. Visit booth 5425 at G2E for more information.

Stay updated with GI

Follow Gambling Insider for independent news, analysis and industry expertise.

Add as a preferred source on Google

Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

Visit Profile