NYX Gaming Group’s Merlin’s Magic Respins in Coral omni-channel launch

Via NYX’s wholly owned subsidiary NextGen Gaming, the group celebrate the debut on terminals across the Coral UK LBO estate; and to online, mobile and scratch on day 1. Merlin’s Magic Respins is the follow-up to the sensational Merlin’s Magic Millions; the release further proves the value of the extended partnership which covers the licensing of a significant number of additional NextGen Gaming and third party slots via traditional online and mobile channels delivered via NYX OGS.

“I am proud our partnership continues to cement its aim of true omni-channel launches across land based terminals, mobile, online and scratch on day 1. The Merlin’s franchise is one of NYX’s most popular; the land based version features a special modified math model for the UK slots market and I’m confident the game will replicate its online success across Coral’s physical estate,” said NYX Gaming Group Commercial Director David Johnson. ”NYX boast the widest distribution network of real money wagering slots games in the online marketplace; our continued extension into LBO is the natural progression with one of our closest partners.“

Mark Kemp, Gaming Director at Coral said ”This latest release with NYX Gaming Group means we can support our aim of having the best online & mobile games like Merlin’s Magic Respins exclusively in our shops, so our customers can play the best slots games in all of our channels. Customers will also be able to use our multi-channel wallet Connect when they play Merlin’s Magic Respins in shops and any other channel. We are excited to have achieved another true omni-channel launch and look forward to more releases with NYX in the future.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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