Betinvest to showcase Live Odds product at EiG

Definitely the most scientific and resource devouring task for sport betting operators is composing the relevant odds or obtaining them via trading. After 15 years of software development experience Betinvest Ltd has lately come up with its own Live Odds web-site application. It is so far the most advanced individual product made by Betinvest with benefits second to none.

Betinvest to showcase Live Odds product at EiG

The major unquestionable advantage of Betinvest Live Odds over the competitors’ products is the selection of markets per event. More than 420 in-running betting types for football matches and above 150 for the rest of sports make the world’s highest number of markets for every live sport in industry. There are lots of unique betting types therein: in football cards, shots on goal, ball possession, offsides, throw ins, shots on goal in play, rebounds 1×2 in basketball, handicaps, totals, team totals and 40+ other rare markets – the same with assists, players comparison in play, in tennis aces and many other options. Betinvest spotlights more than 50 sports, including sepaktakraw, squash, cybersports, badminton, table tennis etc.

Considering that live-punters’ style of wagering differs slightly from the way pre-match bets are settled (in-running betting is usually about luck almost like lottery or roulette), Betinvest has taken care about having some quick events running whenever the player wishes to wager. The company provides many unique quick sports leagues and tournaments such as TT Cup (table tennis), Kievchamp (badminton) and a whole lot of basketball events. The total number of available events per month exceeds 20 000.

The company is proud to employ more than 150 live traders and engage the most sophisticated live algorithms to gain the edge over the competition.

Many bookmakers, who failed maintaining their traders’ operating quality, showed bitter examples forcing Betinvest’s to develop strict requirements on trading discipline and high trading standards. Three levels of control of traders (desk surveillance, risk management and trading analytics) are combined with a set of important limitations: no freezing longer than 600 seconds, sticking to margins etc.

Technical features of the application comprise, among other things, the usage of Google protobuf format for data transfer. This protocol is valued by IT-specialists as a cutting edge technology due to its speed, twice higher than the speed of XML and JSON formats. Protobuf can be easily converted back into XML or JSON if the client insists.

Instead of offering limited event packages, Betinvest sets a goal of providing its clients with all the available odds at once. The payment system is designed with a high level of flexibility therefor, so that the clients only need to pay for the events they choose from the muster by the end of the month.

In-play wagering is executed immediately and, lastly, Live Odds does not accept bets on finished events.

Betinvest offers splendid tech-support, ready to respond 24/7 and available via Skype, email and all major social media accounts. Live Odds is also open to some extra customizations done on demand such as adding event markets and languages.

Summing up the foregoing we should mention a user-friendly interface and modern styling of the application, performed according to latest trends in bookmaker software business. In-play betting is an essential element of modern online gambling and Betinvest provides a first-class solution to keep step with the times.

The concerned entrepreneurs and everyone willing to gain more information about Live Odds and other products by BetIivest are welcome at stand 301 at the EiG Conference in Berlin, which takes place on 20-22 of October 2015.

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Gareth Bracken
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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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