BGT completes David Pluck self-service rollout

Announcing the rollout, David Pluck Ltd Chief Executive and Owner, David Pluck said:

“SSBTs have already proved to be incredibly popular with our customers, particularly for football bettors, with over 80% of staking being on football and much of it incremental. They have enhanced our football performance and driven turnover and margin and bring in new customers to enjoy the huge variety of football selections and markets offered. After an early trial it was an easy decision to make to roll the terminals out to all shops, and from terminal 1 to a full estate rollout it was achieved in less than 3 months, in part to the professionalism of BGT”

“As self-service betting terminals become increasingly prevalent in betting shops across the country, clients expect that they will have access to a terminal in any and every shop they walk into. We wanted to cater for that demand”

Commenting on the deal, BGT UK Managing Director, John Pettit said:

“BGT is delighted to have completed the rollout of additional terminals across the David Pluck estate and to be providing terminals in all their shops. This is a clear acknowledgement of the role that our terminals have played to date and the level of incremental turnover and positive margin they have delivered”

“It is also a clear indication of the part that BGT terminals play in catering increasingly for customers’ demands across more and more shops”

“We look forward to extending our relationship with David Pluck, with both parties committed to developing the BGT software, resulting in continuous product development and innovation”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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