Digital Sports Tech, a B2B provider of next generation sports betting solutions, has signed a deal with leading UK operator Coral to provide its innovative player proposition betting product.
Coral went live today with this new sports betting product under the brand ‘Player Bets’ and will have a period of exclusivity in the UK & Ireland.
Player Bets is the only product in the world that enables customers to create and customise their own bets on player performance across a range of statistics and sports in real time.
This is facilitated by Digital Sports Tech’s proprietary and patent-pending platform and algorithms that analyses each customised bet to generate accurate odds and also automatically result it.
The sports that Coral will be offering initially include football, American football, basketball and rugby league.
Some examples of Player Bets that Coral customers will be able to create include:
· Single player bet: David Silva to make at least 75 passes against Man United
· Combined player bet: Diego Costa and Jamie Vardy to have at least 8 shots on target combined
· Head-to-head bet: Paul Pogba to make more tackles than Jordan Henderson
Ari Lewski, executive director at Digital Sports Tech, said: “Player based betting is an untapped and therefore major growth area for the industry. There is huge demand for player related betting opportunities from punters, which you could argue has evolved from the growing popularity of fantasy sport."
“Giving users the power to create and personalise their own player bets will change the actual experience of betting for many fans and will also provide them with a far deeper level of engagement with the sport.
“We’re absolutely delighted to be working with Coral. They’re obviously a major brand in the betting industry with great heritage, and they’ve been a very proactive partner.
“We’ve had a tremendous reaction to the product since we launched this summer and we’re now looking forward to a long and successful association with Coral.”
Keith O’Loughlin, sportsbook director at Coral, said: “Digital Sports Tech have created something genuinely different with their player proposition betting platform, which makes sports betting even more engaging for punters.
“We’re committed to providing Coral customers with the very best experience and we’re really excited about the potential of Player Bets. It is a really engaging and fun addition to our customer proposition.
“The customer groups we’ve shown it to so far have absolutely loved it and we’ll be promoting it heavily through all channels.”
A major attraction of Digital Sports Tech’s player proposition bets platform is the sheer number of player markets that can be made available to users without any extra trading manpower.
When you factor in all the possible bet permutations and combinations, there are over 1.3 million unique markets available for users to create over a single round of English Premier League matches, and over 2.3 million in a weekend of NFL.
The wide variety of player markets also means that punters are far more engaged when watching a match. Rather than just waiting for the final score they are focused on key individual moments like a successful pass or tackle, shot or rebound.
Australian-based bookmaker MadBookie.com were the first to launch the product in June and have enjoyed great success with it to date.