NetEnt has entered an agreement to license gaming content to Paddy Power for use in land-based gaming machines in the UK. The agreement extends the existing online business partnership with Paddy Power.
NetEnt has signed its second retail agreement for the UK Licensed Betting Office (LBO) market. According to the agreement with Paddy Power, NetEnt’s games can be distributed in Paddy Power’s land-based gaming machines in the UK. Paddy Power has 339 LBOs with a total of more than 1,300 gaming machines in the UK.
”I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games,” says Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd.