NetEnt signs contract with Paddy Power for UK retail market

NetEnt has signed its second retail agreement for the UK Licensed Betting Office (LBO) market. According to the agreement with Paddy Power, NetEnt’s games can be distributed in Paddy Power’s land-based gaming machines in the UK. Paddy Power has 339 LBOs with a total of more than 1,300 gaming machines in the UK.

”I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games,” says Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd.

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Alex Hammond

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Alex Hammond served as Editor of Gambling Insider from January 2016 to January 2017, leading the publication’s editorial output across both digital and print platforms. In this role, he was responsible for directing content for one of the gaming industry’s leading B2B media brands.

During his tenure, Alex oversaw a broad portfolio of editorial products, including the flagship bi-monthly 120-page magazine, monthly 40-page focus supplements, an industry-leading weekly e-newsletter, and the GamblingInsider.com news and analysis website.

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