A BET A to integrate Colossus Bets pools

T A and Colossus Bets today announce a deal which will enable A BET A to integrate and distribute Colossus sports pools to its stable of operator partners. The collaboration with Colossus Bets ensures that the expanding Colossus product portfolio will be available to A BET A’s client base for retail, web and mobile.

Chris Latter, CEO of A BET A said: “The Colossus formula of lottery-sized sports jackpots with cash-out throughout will be a strong risk-free addition to what we offer to our operator clients. Our clients are always looking for innovative content and Colossus pools represents an ideal additional product for their punters to enjoy.”

Bernard Marantelli, CEO of Colossus Bets said: “With a particularly strong retail distribution network A BET A is an excellent partner for Colossus Bets. Not only will our life-changing pool prizes be made available to A BET A’s growing list of online partners, but this deal will also bring our products into the high street so betting shop punters can join our global pools.”