Intralot announces partnership with Amelco

ng solutions provider Intralot has partnered with software house Amelco to develop a suite of next-generation sporting products.

The new product is designed to meet the needs of regulated lotteries and pure sports betting operators, and will integrate modules of Amelco’s Trading System platform to develop a new omni-channel sports-betting solution.

The project will see Intralot and Amelco’s technical teams working side by side to co-develop a unique product that combines the strong retail expertise of Intralot with the innovative functionality of Amelco’s online sportsbook platform. Antonios Kerastaris, Intralot Group CEO, stated: "Intralot’s legacy as global sports-betting operations leader is widely enhanced by integrating Amelco’s innovative software functionalities. We are confident that the resulting pioneering product will quickly be recognised as the best integrated retail and online betting platform available globally."

The new omni-channel product will utilise Amelco’s core ATS sportsbook platform, and will be integrated with INTRALOT’s WLA-approved retail lottery solution to create the new, customised solution.

Amelco owner and founder Damian Walton said: "Having the opportunity to deploy our sportsbook solution including our algorithmic trading engine, supplemented with our physical trading services, within the core of INTRALOT business, will help us demonstrate the full capabilities of the product. Our collaboration with INTRALOT on this partnership will allow us to maximise our full potential on a global scale."