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How artificial intelligence innovates the omnichannel journey

Friday 17th March 2017
The major Gaming and Sportsbetting operators of Central Europe will participate in the Vienna International Gaming Expo 2017, next week. The three day exhibition and conference will give great opportunity of networking and fresh insight on the industry at the Austria Vienna Center.

BtoBet’s – sponsor of VIGE- will participate to the Innovation Talks panels aimed to share leading companies’ visions and opinions about innovation and evolution in the Gaming industry. The multinational company will meet operators wishing to discover how a sophisticated technology software can help to boost their business, to attract players and keep them loyal to their brand thanks to an effective next-level platform based on Artificial Intelligence (A.I.).

On the 21 March, during the second part of the Innovation talks, at 2 pm, BtoBet’s CEO Kostandina Zafirovska will provide her vision about “Foresighted A.I.to innovate the Omnichannel journey”at the Expo’s panel area. She will explain accurately how the A.I. can support licensees in the European regulated market to collect quality players’ data through every channel and settle automatic marketing and fraud prevention actions according to the player’s channel in use.

Commenting on her participation to the panel, BtoBet’s CEO Kostandina Zafirovska anticipated:

“I’m delighted to offer operators attending VIGE the possibility to discover the extraordinary advantages of the Artificial Intelligence to run the evolution of physical bet-shops into intelligent shops via a single back end, integrating web and physical stores by giving the opportunity to better understand players and provide bettors with the best gaming experience, whether that is mobile, online desktop or retail.”

BtoBet’s experts will be available at VIGE for live demos of the company’s cutting edge, multicurrency and multi-jurisdiction omnichannel platform.