Published
Industry

Comtrade Gaming Reaffirms Product Advantages With Bet Arena Platform Deal

Comt

ComtradeBetarena
Comtrade Gaming, the leading technology provider to the gaming industry, announces that they will supply retail betting and gaming provider Bet Arena Interactive with their back-end solution, iCore – The Enterprise Gaming Platform. With over 200 high-end shops, Bet Arena is a prominent operator in Romania and part of the industry leading Superbet Group.

Comtrade Gaming's online gaming platform manages multi-channel operations to integrate retail and online operations. Through a high degree of customisation, iCore specialises in identifying key player segments, automating multi-channel bonusing and contains a business intelligence back office to support management strategies.

“We are very excited to be selected as Bet Arena’s long-term strategic partner,” explains Steven Valentine, Director of Interactive at Comtrade Gaming. “Bet Arena has ambitious plans for online growth and their business objectives will now be backed by our advanced platform capabilities. We are totally focused on platform technology and our ability to adapt to individual client needs proved to be a key factor in the deal.”

From a single back office, iCore manages marketing campaigns across multiple brands, suppliers and products and functions as the control center for both acquisition and retention strategies. Comtrade Gaming's system is scalable for the highest player volumes and contains a centralised data warehouse for player data, campaign analysis and business reporting.

“After a detailed market search, Bet Arena Interactive is thrilled to work with Comtrade Gaming as our platform and technology provider,” explains Tudor Iliescu, Bet Arena Interactive's CEO. “Comtrade Gaming not only anticipates industry developments on both player and business fronts, but is committed to a partnership style approach, which is essential to our continued success.”
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
 
 
Premium Connections
The Global Gaming Awards are the most trusted and prestigious Awards in the gaming industry, recognising and rewarding the strongest performers across the previous 12 months.
25 Sep 2022

Global Gaming Awards Las Vegas 2022: Full Shortlist revealed

Gambling Insider and Gaming America are delighted to share the Shortlist for the 2022 Global Gaming Awards Las Vegas.

Life after M&A

Pariplay CCO Enrico Bradamante speaks to the GI Huddle about...

Global Gaming Awards Asia 2022: Winners revealed

The winners of the inaugural Global Gaming Awards Asia have...

Coming to America

Interblock Global CEO John Connelly speaks to Gambling Insid...

The supplier story so far

Gambling Insider speaks with leading executives from Relax G...

Read Magazine