The Winning Poker Network: Sustaining growth through loyalty
A few years back, WPN was the 46th-ranked poker network in the world. As of the time I’m writing this article, we’re now ranked 7th.
The reason for this growth? Plain and simple, it’s loyalty. While it’s essential to get players in the door, you simply won’t see any real growth unless they decide to stay.
We put players and our affiliates first and keep the lines of communication open to give them what they want.
In 2017, our players asked for a big tournament series, so we delivered our biggest Online Super Series Cub3d to date, guaranteeing $5.7 million. We’ll be improving that in August when our next OSS Cub3d is set to launch, this time guaranteeing $6 million.
While our competitors clamped down on player incentives, we created promotions to give back even more. Our WSOP Buck Hunt promotion just gave away tens of thousands of dollars in its inaugural run.
Few other networks offered online satellites to the WSOP, so we created a qualifier to send 50 WPN players with an all-expense paid trip to the Main Event in Las Vegas.
I could go on and on, but you get the picture. We’ve seen continued growth in sign-ups, first deposits, and reloads since 2014. These numbers depict loyalty, and demonstrate why WPN has now become a poker company that sells itself.
Come meet us at Booth E15 at the Amsterdam Affiliate Conference, and let’s sit down together to make a deal.
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