Pragmatic Play signs William Hill distribution deal

International slot developer Pragmatic Play has announced the signing of an agreement to offer its portfolio of games to sportsbook and online casino operator William Hill.

The first title to be rolled out will be Mighty Kong, with Pragmatic Play titles including Wolf Gold, Jurassic Giants and Pixie Wings subsequently being made available to William Hill through the Quickfire platform.

Pragmatic Play has grown its commercial presence significantly across recent months, having recently penned deals with Bethard, GVC and GAMEIOM allowing its gaming portfolio to be used by GVC brands and operators including Ladbrokes Coral and BetVictor.

Releasing two new games per month throughout the year, Pragmatic Play’s portfolio contains more than 80 HTML5 slot titles and features on a growing number of online casino brands.

In a statement announcing the deal, Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “William Hill’s standing in the industry needs no introduction, and we are thrilled to be able to offer our content to their players for the first time.

“Their longevity and reputation for providing players with best-in-class gaming experiences makes William Hill an ideal partner with whom to integrate our growing collection of top performing games.”

Graeme Powrie, Commercial Director at William Hill, added: “Pragmatic Play’s diverse titles all offer entertaining and innovative gameplay, and partnering with them opens up great new opportunities to build on our leading online casino offering.

“This is a hugely exciting partnership, and we look forward to enjoying a long and rewarding relationship with this fast-growing provider.”


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