As the fourth edition of SiGMA closed its doors, visitors were left with a lasting memory from the show thanks to a stunning display from international platform provider BtoBet.
The SiGMA 2017 sponsor surprised attendees with its Technifying iGaming Tour 2017 and portal, central to which was an eye-catching dance performance led by five international talented and flexible dancers - Anna Armato, Georgia Evans, Liz Strini-Brown, Patrick Laera and Gianluca Blandi – who were astonishing interpreters of the importance of a trusted and flexible technological online gaming partner.
The concept was further explained and discussed in Room A, dedicated to Sportsbook and eSports, where BtoBet’s chairman Alessandro Fried was the key speaker on the panel “Time to move to your own iGaming platform”. There he shared his vision about the importance of collaboration and trust for operators seeking platform providers that have the capability to aggregate all the available content while providing players with a seamless customer journey.
Commenting on operators’ needs, Fried highlighted: “Any decision to share player data - including names, personal data and preferences - must not be taken lightly, since this is giving insight into the heart of any operator’s business. For this reason, when choosing a technological partner and adopting software that has not been developed in-house but outsourced, it is crucial to consider only providers with an open, independent and foresighted approach.”
Fried concluded: “A good technological partner is not only a software provider, but one that gives constant support to their clients through skilled and knowledgeable referrals, holds extensive knowledge of the industry, and helps operators to achieve objectives in a safe environment that cannot cause damage to their business.”