Kambi Group signs Sportsbook deal with gaming operator Sun International

Kambi Group has signed a multi-channel agreement to provide gaming and hospitality group Sun International with its premium Sportsbook and technology services.

South Africa-based Sun International, which is listed on the Johannesburg Stock Exchange, is one of the largest gaming companies in the Southern Hemisphere, with more than 25 hotels and casinos situated across Africa and Latin America.

The company also operates the South Africa-facing online sportsbook brand SunBet.co.za which, as part of the multi-year agreement, will transition to Kambi’s sports betting platform.

SunBet currently operates on proprietary technology but will migrate to the Kambi Sportsbook, supported by a Bede Gaming backend platform, before launching the brand into additional markets.

Further to the digital upgrade, provisions are in place for a roll-out of Kambi’s retail product suite, initially across Sun International’s South African-based casino resorts, followed by a large number of Sun International’s retail partners.

The deal represents the eighth successive deal that Kambi has signed in 2017, having already concluded agreements with Greentube, Corredor Empresarial, 888sport, LeoVegas, Paf and Bulgaria’s National Lottery AD earlier this year.

In a statement announcing the deal, Kristian Nylén, CEO of Kambi, said: “We are delighted to have signed a company of the calibre of Sun International and, in doing so, increase our already substantial international footprint. Sun International is one of the largest and most respected gaming companies in South Africa and Latin America, and therefore we are very excited by the potential of this new partnership.

“The deal continues what has been a very successful period for Kambi. Not only have we secured extensions to some of our key customer contracts, but we have also maintained a steady flow of new customer wins, illustrating the relevance and scalability of the Kambi Sportsbook.”

Anthony Leeming, CEO of Sun International, added: “One of Sun International’s stated aims has been to increase the size of our online business and in Kambi we are confident we have selected the right partner to help us achieve this goal.

“Kambi has a record of spring-boarding visionary Sportsbooks and I believe our customers will soon have access to the number one Sportsbook on the market.”


More News

Recently, Apollo Management made a $2.7bn bid for Tabcorp’s Wagering and Media arm, matching an Entain proposal sent in April. But since Apollo is not a proven wagering operator,...

Pole position

Certainly no stranger to the processing and manipulation of data, Sportradar is currently exploring such avenues in the world of Formula One, with in-race betting set to be the subject of...