Published
OnlineLotteryMarketingIndustry

Fat-Ador lands in London ahead of world’s biggest lottery El Gordo- ‘The Fat One’

Lond

elgordo
oners were given a big fat surprise as a super-sized Spanish matador, dubbed 'The Fat-ador', appeared in the capital to announce that Brits can now bet on'El Gordo' - the world's biggest annual lottery taking place on Friday 22nd December.

Wearing an enhanced prosthetic fat suit, created by film prosthetics and prop makers, The Fat-ador visited several iconic London landmarks, including Tower Bridge and Millennium Bridge before protesting on Parliament Square and joining the changing of the guards at Buckingham Palace.

The larger than life matador activity spreads the message that Brits can also get their hands on the record-breaking jackpot, by betting on the outcome of the lottery with myLotto24.co.uk.

Translated literally as 'The Fat One', El Gordo 2017 has an estimated prize pool of €2.3billion the biggest of any national lottery. The El Gordo lottery first took place in Cádiz in 1812 and has taken place every year since, even continuing through Spain’s civil war between 1936 and 1939.

The El Gordo lottery allows users to purchase 'shares' of any five-digit number between 00001 and 99999 – this means that any number can be owned in its entirety by an individual or split between multiple people.

The chances of winning the El Gordo main prize are 1400 times more favourable than the EuroMillions jackpot. The lottery has more than 14,000 prizes to win and odds of one in 100,000 – far lower than EuroMillions' one in 140 million. Over 1800 numbers are picked to win a prize between €1,000 (approx. £890) and €4 million (approx. £3,560,000), and even if you don’t win the El Gordo jackpot, there’s a massive 1-in-7 chance of winning a prize.

Shenaly Amin, myLotto24 Country Manager UK & Ireland, said: "Something very big, very Spanish, and very exciting is coming!"

"El Gordo is the mother of all lotteries, and now Brits can betfor seriously life-changing prizes through myLotto24."

100% of the profit on all bets placed on El Gordo and all lotteries offered on myLotto24.co.uk this Friday 15th December, will be donated to Terrence Higgin's Trust as part of Small Charities Day.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...