EDITEC chooses BtoBet as tech partner for African expansion

EC, a sports betting, lottery and gaming operator in Africa, has signed a partnership agreement with multinational online gaming platform and sportsbook provider BtoBet.

Online, EDITEC operates under the brands of Premier Bet, SBA, Guinee Games, and R&S Betting, and is one of the fastest growing online operators in a number of regions in Africa, with a network of agents and a well-established retail estate.

Alex Rutherford, EDITEC Head of Online, stated: "We were extremely impressed by the flexibility and functionality of the BtoBet platform and look forward to an incredible partnership which will push EDITEC’s brands to the next level and give our customers a truly exciting betting experience."

Commenting on the partnership, BtoBet’s Chairman Alessandro Fried commented: “The growing number of gamblers and the spread of mobile in Africa is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we are very proud to support EDITEC as a partner in Africa and to provide our technology and solutions, to increase the company’s revenues.”